Industry
Client
The visual identity for Fulgen was designed to express energy, playfulness, and approachability through a clean and modern graphic system. The brand centers around a friendly red panda mascot, chosen to represent curiosity, warmth, and a sense of fun. Its simplified geometric shapes and soft curves create a character that feels both memorable and approachable.
The wordmark uses rounded typography to complement the mascot while maintaining clarity and balance. A vibrant yet soft color palette of coral, pink, and warm tones was selected to evoke positivity and freshness while ensuring strong visual recognition.
